Quantitative and qualitative research

Quantitative research = is to do with counting things, and dealing with numbers.

Advantages - it’s very reliable and gives a definite answer, you’ll always get the same results. Also you can display large sample sizes; it’s also a speedy process.

Disadvantages – not very detailed

Qualitative research = explaining the quality of things and finding out people experiences and opinions.

Advantages - it’s easy to figure out sales figures and is good with the production of things. It helps with writing reviews and writing interviews and it’s also very detailed and subjective.

Disadvantages – it’s not as fast as quantitative research because you have to find out more than quantitative research as you have to find out people’s emotions and how they feel about things, it’s much more detailed, it can’t replicate, and it won’t be the same with everyone. It’s a much smaller scale and it can’t display the graphics. There’s no right or wrong answer meaning, there’s no definite answer.